Web Survey Bibliography
Title Evaluating the Efficacy of Mixed-Mode Intercept Surveys for Complex Questionnaires
Author Puniello, O. T.
Year 2014
Access date 28.08.2014
Abstract
This paper explores mixed-mode intercept survey data collection. The use of intercept surveys is a generally accepted substitute for probability sampling when the study
population cannot be defined. Transportation researchers, in particular, frequently turn to intercept surveys to collect data on public transit riders because those populations are
nearly impossible to define. In an overview study of 52 transit agencies, Schaller (2005), found that difficulty in rider population delimitation compelled the use intercept survey
methods to survey riders in 96% of cases. A 2013 transportation study of the economic benefits of the Prudential Center in Newark, NJ provides the opportunity to test the efficacy of mixed-mode intercept survey data collection. The study required a complex questionnaire that probed respondent travel and spending behavior. Given the cognitive burden of the questionnaire we theorized that providing respondents multiple-modes to complete the questionnaire would increase cooperation. Therefore, the survey protocol allowed a respondent to complete the questionnaire by paper or on the internet. We hypothesized that event participants would respond positively to an internet option because of rapid increase in smartphones, and indeed a number of participants completed the survey at the event on their smartphones. Given this expectation the survey web survey was optimized for viewing on smartphones. However, we are concerned that the mixed-mode data collection for this study would result in significant mode effects. The study examines data collected at three sports/entertainment events at the Prudential Center between October and December 2013 to examine and quantify mode effects. The information from this study will help inform future researchers about the efficacy and appropriateness of mixed-mode data collection in the intercept survey context. Because data collection is still underway, descriptive and analytic results are not yet available.
Access/Direct link
Year of publication2014
Bibliographic typeConferences, workshops, tutorials, presentations
Web survey bibliography (364)
- Displaying Videos in Web Surveys: Implications for Complete Viewing and Survey Responses; 2017; Mendelson, J.; Lee Gibson, J.; Romano Bergstrom, J. C.
- Usability Testing for Survey Research; 2017; Geisen, E.; Romano Bergstrom, J. C.
- Where, When, How and with What Do Panel Interviews Take Place and Is the Quality of Answers Affected...; 2017; Niebruegge, S.
- Nonresponses as context-sensitive response behaviour of participants in online-surveys and their relevance...; 2017; Wetzlehuetter, D.
- Do distractions during web survey completion affect data quality? Findings from a laboratory experiment...; 2017; Wenz, A.
- Predicting Breakoffs in Web Surveys; 2017; Mittereder, F.; West, B. T.
- Comparing acquiescent and extreme response styles in face-to-face and web surveys; 2017; Liu, M.; Conrad, F. G.; Lee, S.
- Respondent mode choice in a smartphone survey ; 2017; Conrad, F. G., Schober, M. F., Antoun, C., Yan, H. Y., Hupp, A., Johnston, M., Ehlen, P., Vickers, L...
- Effects of Mobile versus PC Web on Survey Response Quality: a Crossover Experiment in a Probability...; 2017; Antoun, C.; Couper, M. P.; G. G.Conrad, F. G.
- Methods for Evaluating Respondent Attrition in Web-Based Surveys; 2016; Hochheimer, C. J.; Sabo, R. T.; Krist, A. H.; Day, T.; Cyrus, J.; Woolf, S. H.
- Mobile-only web survey respondents; 2016; Lugtig, P. J.; Toepoel, V.; Amin, A.
- Using official surveys to reduce bias of estimates from nonrandom samples collected by web surveys; 2016; Beresovsky, V.; Dorfman, A.; Rumcheva, P.
- Making use of Internet interactivity to propose a dynamic presentation of web questionnaires; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- Helping respondents provide good answers in Web surveys; 2016; Couper, M. P.; Zhang, C.
- Gamifying. Not all fun and games; 2016; Stubington, P.; Crichton, C.
- FocusVision 2015 Annual MR Technology Report; 2016; Macer, T., Wilson, S.
- Are sliders too slick for surveys?; 2016; Buskirk, T. D.
- Research gamification for quality pharmaceutical stakeholder insights; 2016; Mondry, B.; Fink, L.
- SurveyTester from Knowledge Navigators ; 2016; Macer, T.
- Simplifying your mobile solution; 2016; Berry, K.
- Effects of motivating question types with graphical support in multi channel design studies; 2016; Luetters, H.; Friedrich-Freksa, M.; Vitt, SGoldstein, D. G.
- Why Do Web Surveys Take Longer on Smartphones?; 2016; Couper, M. P.; J. J.Peterson, G. J.
- Usability Testing within Agile Process; 2016; Holland, T.
- Association of Eye Tracking with Other Usability Metrics ; 2016; Olmsted, E. L.
- Cognitive Probing Methods in Usability Testing – Pros and Cons; 2016; Nichols, E. M.
- Thinking Inside the Box Visual Design of the Response Box Affects Creative Divergent Thinking in an...; 2016; Mohr, A. H.; Sell, A.; Lindsay, T.
- Distractions: The Incidence and Consequences of Interruptions for Survey Respondents ; 2016; Ansolabehere, S.; Schaffner, B. F.
- The Effect of CATI Questions, Respondents, and Interviewers on Response Time; 2016; Olson, K.; Smyth, J. D.
- New Generation of Online Questionnaires?; 2016; Revilla, M.; Ochoa, C.; Turbina, A.
- The Analysis of Respondent’s Behavior toward Edit Messages in a Web Survey; 2016; Park, Y.
- Effects of Data Collection Mode and Response Entry Device on Survey Response Quality; 2016; Ha, L.; Zhang, Che.; Jiang, W.
- Navigation Buttons in Web-Based Surveys: Respondents’ Preferences Revisited in the Laboratory; 2016; Romano Bergstrom, J. C.; Erdman, C.; Lakhe, S.
- Online Surveys are Mixed-Device Surveys. Issues Associated with the Use of Different (Mobile) Devices...; 2016; Toepoel, V.; Lugtig, P. J.
- A Technical Guide to Effective and Accessible web Surveys; 2016; Baatard, G.
- The Validity of Surveys: Online and Offline; 2016; Wiersma, W.
- Computer-assisted and online data collection in general population surveys; 2016; Skarupova, K.
- A Framework of Incorporating Thai Social Networking Data in Online Marketing Survey; 2016; Jiamthapthaksin, R.; Aung, T. H.; Ratanasawadwat, N.
- Creation and Usability Testing of a Web-Based Pre-Scanning Radiology Patient Safety and History Questionnaire...; 2016; Robinson, T. J.; DuVall, S.; Wiggins III, R
- Comprehension and engagement in survey interviews with virtual agents; 2016; Conrad, F. G.; Schober, M. F.; Jans, M.; Orlowski, R. A.; Nielsen, D.; Levenstein, R. M.
- Taming Big Data: Using App Technology to Study Organizational Behavior on Social Media; 2015; Bail, C. A.
- A Meta-Analysis of Breakoff Rates in Mobile Web Surveys; 2015; Mavletova, A. M.; Couper, M. P.
- Optimizing the Decennial Census for Mobile – A Case Study; 2015; Nichols, E. M.; Hawala, E. O.; Horwitz, R.; Bentley, M.
- Using Video to Reinvigorate the Open Question; 2015; Cape, P.
- Are Sliders Too Slick for Surveys? An Experiment Comparing Slider and Radio Button Scales for Smartphone...; 2015; Aadland, D.; Aalberg, T.
- Web Surveys Optimized for Smartphones: Are there Differences Between Computer and Smartphone Users?; 2015; Andreadis, I.
- Designing web surveys for the multi-device internet; 2015; de Bruijne, M.
- Data Quality Standards in Mixed Mode Surveys; 2015; Bremer, J.; Barbulescu, M.; Bennett, J.
- Changing from CAPI to CAWI in an ongoing household panel - experiences from the German Socio-Economic...; 2015; Schupp, J.; Sassenroth, D.
- Rating Scales in Web Surveys: A Test of New Drag-and-Drop Rating Procedures; 2015; Kunz, T.
- A Review of Issues in Gamified Surveys; 2015; Keusch, F.; Zhang, Che.